Terése and Anette, two driven and creative women, founded Inspira Akademin in Stockholm. Their mission is to create sustainable and thriving individuals and companies by looking after our basic needs, simplifying and aiming for balance. They offer classes, therapy and coaching to help with this process.
Behind the design
Inspira Akademin contacted me in the search of an identity design that communicated growth, inspiration and self awareness. After exploring various concepts including hearts, leaves and light bulbs; a water drop was incorporated into the design as part of the logo and a stand-alone graphic to communicate a new beginning and growth. The end result is a welcoming and modern identity design by contrasting hand lettered typography with a bold use of color. Both me and the client are in love with this neon-blue color and it plays a big role in the brand.